The signal
A modular power developer announces it has completed prototype testing and is preparing for production.
Anastasia Barich Chivikova
Fractional CMO
For lean tech teams and founders
Find the right companies.
Know what to say to them.
Turn technical expertise into relevant commercial opportunities — with research, buying signals and tailored outreach angles, ready to act on.
Discuss a pilot →You know your technology. You know what it can do.
But translating that expertise into a commercial offer is a different challenge.
Which companies actually need it? Which ones have the budget? Who makes the buying decision? And what would make your offer valuable to them right now?
Contacting hundreds of companies won't tell you which opportunities are worth pursuing.
I help you identify relevant companies, understand what's happening in their business, and work out how to approach the right people.
Research-backed opportunities, commercial reasoning, and individualized outreach.
Not another list of leads.
Discuss a pilot →A company can look like a perfect prospect and still be a weak target for your product or service.
It may have the relevant expertise in-house, no budget for outside support, no relevant project, or no compelling reason to use what you're offering.
A list built around industry keywords won't tell you which prospects have a genuine need.
Effective business development starts by understanding which prospects are a strong fit — and why.
How it works
From a market signal to a reason to talk.
You stay in control of your relationships. I build the research and prepare the outreach so you can approach the right prospects, at the right time, for the right reasons.
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Work out who to sell to
Identify the industries, applications, and businesses where your expertise solves a commercially important problem.
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Find the companies worth approaching
Research potential customers and monitor relevant developments, from new projects and technical requirements to expansion, hiring, and funding.
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Identify a reason to start the conversation
When something relevant happens, assess what it could mean for your business and whether it creates a credible opening to approach the company.
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Prepare the approach
Develop tailored messages and follow-ups based on the company, its circumstances, and the people involved in the decision.
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Build a pipeline you can manage
Keep track of the leads you're pursuing, the conversations you've started, and the next steps that could lead to business.
What I can take off your plate
Customer and market research
Identify promising industries, applications, and target companies.
Commercial positioning
Explain what you do in terms potential customers understand and care about.
Targeted customer acquisition
Research companies, identify relevant developments, and prepare personalized outreach.
Pipeline setup
Connect your research, outreach, website, and other relevant channels into a practical system.
Marketing infrastructure
Website copy, commercially focused SEO, and targeted Google Ads where they make sense.
Funding and partnerships
Identify relevant grants, consortium opportunities, and potential commercialization partners.
The scope depends on what your business needs now. We focus on the work most likely to move your commercial development forward, without adding unnecessary complexity.
Example
Turning the right signal into a sales conversation
The commercial interpretation
Moving from prototype to production typically triggers the need for formal electrical certification and market-specific compliance (grid codes, safety standards, and country requirements). This creates a clear window for an electrical compliance specialist.
The outreach
A short message links the developer’s production timeline to the consultant’s experience with certification for modular power systems and asks whether they have already mapped the compliance requirements for their target markets.
The difference
Not this: Most outreach only personalises the opening line.
This: This precision-targeting approach provides a commercial link between the public information and the message — so the recipient immediately sees why the conversation is important to them right now.
Your expertise is specific. Your route to customers should be, too.
If you're building a technical business and need a more considered way to find and approach potential customers, let's discuss a pilot.
Discuss a pilot engagementTell me what you sell and which customers you're trying to reach.
A commercial pipeline, built around your business.
Start with a defined pilot to establish the target market, assess potential opportunities and test the approach. Continue with ongoing research, monitoring, tailored outreach and pipeline reviews as the evidence develops.
The deliverables and cadence are agreed upfront. Responses and qualified conversations are tracked; appointment volumes aren't invented before there's evidence to support a forecast.